Think of London and I can almost guarantee, the first thoughts to enter your mind are rarely colours. Let’s face it—the weather in the UK can be a little dreary and given that that’s not not always be synonymous with brights and pastels, many of us often lean on the same ‘classic formula of a black, white and grey palette. Don’t get me wrong, there is nothing wrong with our tried and tested favourites (and black will never go out of style), but when it comes to fashion that really excites, often the key is introducing a little more colour to our repertoire.
Take a quick look through the 2025 runways and you’ll find a rich spectrum of hues that go to prove the exact theory that the next 12 months will not be defined by prints or micro trends, but largely by colours. And, coming off the back of 2024, the year that chocolate browns and hot reds set the style tone, it makes total sense that designers would continue to champion colours that make the wearer stand out from the crowd.
So which colour trends are Londoners most drawn to in 2025? Well the truth is a mixed bag, but never straying too far away from the uniform palette that has served us so well for years. In short, don’t expect any neons, metallics or lurid brights, right now women in the capital are elevating their wardrobes with a mixture of deep jewel tones, fresh pastels and one or two reoccurring staples. Wondering how to do the same? Keep scrolling to see the five London-based fashion colour trends you need to bookmark for 2025. They’re far more exciting than black
1. COOL SANDS
Style Notes: If the quiet luxury aesthetic taught us anything, its that the secret to looking rich is often a camel coat. With so many beige coats, jackets and trenches on the market, it’s likely you have one in your wardrobe already, but if you don’t, there is a slightly lighter shade to consider that does exactly the same thing. Cool-toned sand shades will always be associated with glamour, and this spring alternative to warm mid-browns covers every trend from transitional jackets, to high summer khaki and autumnal neutrals.
