This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and Sustainability Edits and exclusive event invitations, sign up for Membership here.
Scroll through fashion blogger @AlissaAling’s homepage on Chinese social media site Xiaohongshu and you’ll come across a striking image. @AlissaAling is wearing a shimmering, silver fish-tail gown. At first glance, it might pass for a standard high-fashion photoshoot. On closer inspection there is something surreal about the image, especially in the gravity-defying feather-like black swirls. In fact, the custom-made dress is entirely computer generated, created by digital fashion brand Yimeng Yu.
