Lovesac x Anti Social Social Club collaboration features streetwear inspirations for Lovesac’s Sac covers.
STAMFORD, Conn. — Lovesac has partnered with Los Angeles-based streetwear brand Anti Social Social Club to bring an exclusive holiday collaboration to U.S. consumers. Available on Dec. 3, the Lovesac x Anti Social Social Club bundle features a custom hoodie, T-shirt, a matching Lovesac Sac cover and Sac insert as part of Lovesac’s continued strategy to partner with fashion-forward brands.
The limited-edition Sac cover features an exclusive bright pink camouflage print designed by the streetwear brand. The custom Sac is available in both the SuperSac and CitySac sizes. The hoodies, T-shirts and Sacs will be available both through the bundle deal and sold separately while supplies last.
“On the heels of a successful (New York Fashion Week) for the Lovesac brand, this unique collaboration builds on the experience of Lovesac as a lifestyle brand, in and out of the home. We celebrate the artistry and aesthetic embodied by high fashion and street style,” said Shawn Nelson, Lovesac founder and CEO. “Similar to Lovesac, the Anti Social Social Club prioritizes the customer by pairing high quality products with bold design. We are excited to partner with a streetwear brand of this caliber to bring culturally relevant style into homes this holiday season,” said Nelson.
The Lovesac x Anti Social Social Club Sac covers are made from a soft velvet that is machine washable. In addition, Sac inserts come with a lifetime guarantee and are filled with a proprietary blend of recycled material called Durafoam offering a cloud-like comfort experience which is built to last a lifetime, according to the company. Price points for the bundles will range from $989 to $1,339.
This limited edition custom bundle will be sold exclusively at antisocialsocialclub.com while supplies last.
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Jean Marie Layton is senior editor for upholstery at Furniture Today. A design and furniture aficionado, she has worked as a writer/editor in industry and non-profits, in academic administration and in retail furniture sales. She pursued a master’s degree in the history of design at Parsons/Cooper-Hewitt and has a BA in history from Mount Holyoke College and an MA in liberal arts from Stanford University. Reach out to Jean Marie with your story ideas, tips and more at jlayton@furnituretoday.com
