Ask me about the best makeup brands on the market, and I’m bound to say Charlotte Tilbury. It’s amazing, really, considering the brand only launched in 2013. However, it has continued to disrupt the industry with its groundbreaking formulations and iconic “Pillow Talk” shade, and alongside its bestsellers (I’m looking at you, Magic Cream), there is now a huge range of products to suit your makeup goals.
Whilst I’m all for new makeup launches, more choice means more confusion over what to buy. That’s where I come in. As a beauty editor, makeup artist and Charlotte Tilbury connoisseur, I’ve built up quite the collection over the years, and I like to think I’m a bit of an expert about which launches are *actually* worth the hype.
Below, I’ve broken down the best Charlotte Tilbury products of all time, and created one of my favourite everyday, glowy makeup looks using my go-to picks. If you’re yet to try anything from the brand and don’t really know where to start, I highly recommend you keep scrolling…

A full face of my favourite Charlotte Tilbury makeup.
1. Hollywood Flawless Filter
Best product overall

Charlotte Tilbury
Hollywood Flawless Filter
Pros
- Blurs and smooths the skin
- Adds a glowy finish
- Can be worn alone or under foundation
Cons
- Applicator feels a little bit unhygenic
- There are some things I treasure more than others in life. My dog, my fiancé…and Charlotte Tilbury’s Hollywood Flawless Filter. As the name suggests, this stuff is like a glowy, blurring filter in a bottle. Simply swipe the large doe-foot applicator onto the skin, blend the product out with a brush, and prepare for your healthiest-looking complexion yet. I don’t remember what I did before using this product, but I can’t imagine my makeup routine without it now. On “no makeup” makeup days, I wear it alone with a little concealer, but on other days, I apply it underneath my foundation for that “lit-from-within” finish.
2. Beautiful Skin Foundation

Best foundation
Charlotte Tilbury
Beautiful Skin Foundation
Pros
- Hydrating formula
- Naturally dewy finish
- Buildable coverage
- A range of undertones available
Cons
- Some might prefer a matte finish
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friends.
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