Synopsis
Jaspreet Chandok, head of RISE Fashion & Lifestyle, says the pandemic has accelerated technology adoption cycle by consumers. “Over the last year, designers, fashion retailers and fashion platforms like ours have moved to phygital and omnichannel models. The focus should now be on creating strong distribution and supply chains to cater to this rising demand.”
When designer JJ Valaya says that technology is pretty much becoming the backbone of just about everything and for everyone, he insists that we are just skimming the surface when it comes to technology’s intersections with fashion. “We are seeing the first steps of technology in fashion, with it going digital. We are in a new shrunken digital world with everything in the palm of our hand.” The future, as he says, is increasingly phygital — a
- FONT SIZE
AbcSmall
AbcMedium
AbcLarge
Sign in to read the full article
You’ve got this Prime Story as a Free Gift
₹399/month
Monthly
PLAN
Billed Amount ₹399
₹208/month
(Save 49%)
Yearly
PLAN
Billed Amount ₹2,499
15
Days Trial
+Includes DocuBay and TimesPrime Membership.
₹150/month
(Save 63%)
2-Year
PLAN
Billed Amount ₹3,599
15
Days Trial
+Includes DocuBay and TimesPrime Membership.
Already a Member? Sign In now
Get Offer
Why ?
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
-
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
-
Clean experience with
Minimal Ads -
Comment & Engage with ET Prime community -
Exclusive invites to Virtual Events with Industry Leaders -
A trusted team of Journalists & Analysts who can best filter signal from noise
