With summer slowly but surely coming to an end, my sights are already set on autumn and those all-important transitional pieces that help carry a capsule wardrobe into the next season. And I’ve always found the easiest way to update an outfit is through the addition of a bag. While I’m still assembling my capsule wardrobe for the new season, today I spotted something that stopped me mid-scroll: Argentine-American actor and model Camila Morrone in a white tiered lace prairie dress and cowboy boots, casually slinging a brown suede bag over her shoulder. It was this handbag addition that piqued my interest most and helped to make her summer staples feel relevant for now and next season. Thankfully, that didn’t take long for me to track it down—turns out, it’s from Coach.
It’s no secret that Coach bags are a firm favourite among the style set. founded in 1941, it’s classed as a heritage brand, but it has been steadily climbing back into the fashion spotlight over the last few years. The re-release of the iconic Tabby bag (and its puffy sister, the Pillow Tabby) catapulted Coach back into the style spotlight in 2020 in a surge fuelled by a blend of nostalgia and, yes, the unstoppable power of TikTok.
Since then, Coach bags have continued their winning streak. Silhouettes like the Brooklyn shoulder bag (the very style seen on Morrone) and the Empire carryall have joined the ranks of some of the most iconic styles of the past few years. And it’s not just fashion people embracing Coach bags in droves—celebrities like Jennifer Lopez, Selena Gomez and Bella Hadid have also been spotted carrying Coach bags of late.
