The second I saw Chloé‘s new winter 2026 campaign, Tom Petty’s “Wildflowers” started playing in my head. The photos, captured on a cliff-top meadow by Inez Van Lamsweerde and Vinoodh Matadin, perfectly embody the song’s themes of comfort, peace, and unburdening. Sure, the flowers and the sea view are literal elements of the song, which Petty wrote as an escape from a tumultuous time in his personal life, but I’m more focused on the feeling the images evoke—a vibe best explained by the designer herself.
“For this campaign, I wanted to express devotion through women, the vastness of open landscapes, and craftsmanship,” Chemena Kamali, creative director of Chloé, said in a press release. “Nature brings us back to instinct, freedom, and connection. In that openness, femininity unfolds with untamed strength and togetherness.” With the wind at their backs, Raquel Zimmermann, Jacqui Louise, Thalita Ferreira, and Sarah Isaksen modeled Chloé’s billowy, romantic dresses, plaid coats, embroidered blouses, over-the-knee boots, Paddington bags, and more. Mark your calendars: The new winter 2026 pieces will debut in September.
(Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin)
“Folkloric elements and the human touch come together to express a vision that is at once timeless, intuitive, and deeply rooted in the spirit of Chloé,” the brand explained in a press release.
(Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin)
It’s only fitting that Y2K icon Raquel Zimmermann carries Chloé’s reissued Paddington bag, which debuted in 2005.
(Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin)
You belong among the wildflowers.
(Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin)
“Immersed in the clarity of winter light, the collection is revealed through movement, atmosphere, and the changing elements,” Chloé explained in a statement.
(Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin)
“Sculpted by the wind and grounded in its surroundings, the silhouettes appear instinctively at one with their environment,” the brand continued.
(Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin)
“The landscape is neither backdrop nor destination, but an active force, shaping each gesture and framing the collection.”
(Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin)
It’s not fall without pretty plaids.
(Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin)
Inez Van Lamsweerde and Vinoodh Matadin outdid themselves with this campaign.
(Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin)
Ophelia, is that you?
(Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin)
I have a feeling these over-the-knee boots will sell like hotcakes come September.
