I’ve worked in fashion for nearly a decade now, so I’m well acquainted with the ebb and flow of trends, and I honestly believed that there was very little that could truly shock me anymore, but I was mistaken. No, I wasn’t taken aback by an impractical runway look or a long-forgotten silhouette—instead, it’s a divisive colour trend that’s completely caught me off guard.
Proof to always leave room for the odd surprise, this week, Jennifer Lawrence and Zoë Kravitz signalled a shift away from the ubiquitous red accessory, opting instead for something far more surprising: purple scarves.
Long dismissed as fashion’s least-loved colour, purple has historically been one many steer clear of. Perhaps it’s the weight of its associations: royal purple school uniforms endured throughout childhood, the unmistakable Cadbury’s branding, or its enduring links to Queen Elizabeth II. Whatever the reason, it’s a hue that has rarely felt fresh.
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