Y2K Fashion Trends Live On TikTok. Here’s Why.

While SKIMS may be capitalizing on its founder Kardashian’s past to sell new products, many fashion fans are looking for the originals. Gen Z’s knack for thrifting, upcycling, and reselling has become an important factor to consider in the return of early 2000s styles. According to Tradesy, an online resale marketplace, searches for Y2K-related queries have increased over the past year, including low rise (50%), baby tee (2,000%), and cargo pants (28%). The site has also reaped the benefits of the vintage resale market with an increase in revenue from the Prada Nylon bag and the Fendi Baguette in the last four years, with a year over year growth in revenue of 30% and 16%, respectively.