We are so back.
Part one of Jon M. Chu‘s film adaptation of Tony Award-winning Broadway musical Wicked premiered in theaters on Nov. 22, 2024, and alongside record-breaking box office numbers came a record-breaking number of brand collaborations.
Leading up to the Nov. 21 premiere of Wicked: For Good (originally titled Wicked Part Two), the collab game is back in full force. In mid-July, the marketing wizards behind the Universal Pictures blockbuster began unveiling new products every “Wicked Wednesday,” and fans can expect magical new merch weekly.
Below, The Hollywood Reporter will keep a running list of Wicked: For Good product drops, which will be updated as new brands announce collections. Plus, keep scrolling for a comprehensive list of Wicked: Part I merchandise, which included 60+ brand partnerships with companies like H&M, Voluspa, Gap, Lego, Bloomingdale’s, Conair and more of the biggest names in fashion, beauty and home decor. Collections with products still in stock appear at the top of the roundup.
Shop Wicked: For Good Collabs, Collectibles and Merch
1. Wet Brush x Wicked
The cult-favorite hairbrush brand released three new designs in support of Wicked: For Good, named Wickedly Brave, True Friendship and Glow With Glinda. They join the designs created in partnership with Wicked: Part 1, called Wickedly Beautiful, So Popular and Totally Ozmopolitan. Each of the six brushes comes with one or two hair accessories.
Wicked For Good x Wet Brush Original Detangler Hair Brush
2. Scünci by Conair x Wicked
Another collaboration that builds on a Wicked: Part 1 partnership is the new Ulta-exclusive Scünci hair accessories lineup.
Scünci Wicked Munchkinland Claw Clip/Bobby Pins
Scünci Shiz University Claw Clip
3. Insight Editions x Wicked
From advent calendars to tarot decks and stationery sets, Insight Editions is coming out with an assortment of new official movie collectibles available for pre-order on Walmart and Amazon — just in time for the holiday gifting season.
pre-order for sept. 30 release
Insight Editions Wicked: Premium Advent Calendar
pre-order for sept. 30 release
Wicked For Good: The Official Advent Calendar: 25 Days of Surprises
pre-order for nov. 25 release
Wicked Tarot Deck and Guidebook
4. Impress x Wicked
Available to pre-order now with an official release date of Oct. 1, the glue-free press on nails (with pre-applied adhesive) get eight Wicked: For Good designs in an assortment of nail shapes and lengths.
Impress x Wicked: For Good Press On Nails
5. Falscara X Wicked
Also available to pre-order now with an official release date of Oct. 1, these movie-themed false lashes come in four playful varieties.
Falscara x Wicked: For Good False Eyelashes
6. Dragon Glassware x Wicked
Dragon Glassware is another OG partner brand that dropped new designs ahead of part two.
Dragon Glassware x Wicked 12 oz. Stainless Steel Camp Mug With Lid
7. Yeti x Wicked
Shop four Wicked-ified versions of Yeti’s signature insulated drinkware styles in hot pink and black.
Wicked x Yeti Rambler 20oz Stackable Cup With Lid
8. Lego x Wicked
New products for thhe Lego x Wicked: For Good collection include Glinda’s Wedding Day, Glinda & Elphaba Visit Munchkinland and Emerald City Wall Art, among others.
Lego Wicked Emerald City Wall Art
Lego Wicked Glinda & Elphaba Visit Munchkinland Building Toy
Lego Wicked Glinda’s Wedding Day
9. Care Bears x Wicked
Choose between Elphaba, Glinda, The Scarecrow and The Lion (The Tin Man is sold out at time of publish).
Care Bears x Wicked Fun Size Plush
10. Wicked x PopSockets
Each design comes as either an Adhesive PopGrip, Magnetic PopGrip or Magnetic PopWallet.
Wicked: For Good I Feel Wicked PopSockets PopGrip
11. Pillsbury x Wicked
Pre-cut and ready to bake.
Pillsbury Wicked For Good Sugar Cutout Cookies
12. General Mills x Wicked
Keeping on the food train, opt for either Glinda Good Berry cereal or Elphaba Caramel Apple cereal.
General Mills Wicked Glinda Good Berry Breakfast Cereal Family Size
13. Gain x Wicked
Did laundry just get fun?
Gain Flings Limited-Edition Wicked: For Good Laundry Detergent Pacs
14. NBCUniversal Shop x Wicked
The NBC Shop’s Wicked Collection just got a fresh drop of officially licensed merch.
unisex sizing
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