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A promotional image for a global campaign from W Concept (W Concept) |
From Friday to June 24, the company will release a series of fashion photo shoots featuring Leandra Medine, a global fashion influencer, wearing items from Korean fashion brand Eenk.
The items are from Eenk’s Spring/Summer 2022 collection, which includes patterned tops, dresses, T-shirts and tank tops with puffed and shirring sleeves, laces and ribbons.
Medine will also appear in a video clip, sharing her day of shopping at W Concept’s website and going out for a picnic.
“With growing interest in Korean designer brands from overseas, we plan to provide further support for them to become world-renowned brands,” Ahn Ji-su, product manager at W Concept, said in a statement.
Founded in 2016, W Concept’s US branch sells over 100,000 fashion items from 1,500 Korean brands to the US, Australia and the UK via its website.
W Concept was acquired by SSG.com, Shinsegae’s e-commerce platform, in 2019. Its sales revenue surged on-year by 66 percent to 100 billion ($77.9 million) last year, while its net profit skyrocketed by 143 percent to 2.7 billion won.
By Byun Hye-jin (hyejin2@heraldcorp.com)
