Jones Road was one of the most internet-viral beauty brands in 2025. Everything from the do-it-all Miracle Balm ($38) to the game-changing What The Foundation ($46) was cult-loved and received its fair share of attention online—that is, if my FYP is any indication. It seemed like every time I went on social media, I was met with at least one mention of the brand or one of its products.
I would bet my next paycheck that Jones Road maintains its internet-viral status throughout 2026, especially now that it launched its first bodycare collection. Yep, that’s right. Five chic, skin-quenching bodycare products went live today, and each item is at major sellout risk. So, I’d act fast if you want in on the brand’s next set of “intentional formulas.” Ahead, take an in-depth look at all five daily essentials. An up-close look at the textures of all five of the brand’s bodycare products.
The New Jones Road Body Collection
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