When I think of Ugg, I think of many things. I think of Bella Hadid wearing her pair of mini platforms with the teeniest shorts, eating a slice of New York pizza sitting on a stoop. I think of Nicole Richie inexplicably wearing a tall black pair with jeans to a 2000s red carpet. I think of myself as a tween looking at photos of Miley Cyrus wearing some with a fuzzy cuff while walking around in L.A. eating frozen yogurt and feeling so desperately like I needed to embody that essence immediately.
Ask anyone and they’ll likely say something similar. They’ll reference an iconic paparazzi moment or red carpet or a celeb who has worn the comfortable boots in a way that no one else has. By being so attainable and comfortable, Ugg has positioned itself as much a dream as it has a shoe. To wear them is to wear something all of Hollywood owns. It is to be casual and comfortable with no shame in a way the most famous typically aren’t. It humanizes them while also making the non-celebrity feel closer to the fashion of fame.
And so of course, when a new Ugg collaboration drops that reenvisions a look that has become so iconic, it might give you pause. When I heard Ambush, a brand that would more likely be called eccentric and experimental before it was called relaxed, was collaborating with Ugg, I couldn’t envision what the result would be. All I knew was that it would definitely be something I would want, and I was right.
