One interesting part of being a Who What Wear editor is seeing what our readers are into. We often analyze shopping data, and I’ve previously covered what the most-bought items of 2025 were, as well as which designer bags our readers were buying this summer. With fall here, I was curious to see what’s being bought for the new season. To do this, I looked at items that had 30 sales or more between August 1 and September 25.
As I was going through the data, two things were immediately clear. First, our readers are focused on buying under-$200 wardrobe staples right now. Second, there’s one brand that was shopped the most. Adidas came in first place, with the Samba OG Sneakers being the top-purchased item (126 times). Other pairs from the brand include the Tokyo Low-Top Sneakers, Taekwondo Mei Ballet Flats, Samba Jane Sneakers, and Japan Low-Top Sneakers, totaling 384 pairs of Adidas sneakers purchased in the past two months alone.
Coming in second place for the most-purchased item was Quince‘s Organic Cotton Boyshorts with 112 sales, and third place went to Nordstrom‘s Maddox Ballet Flats with 103. The retailer had several other best sellers too: COS’s Satin Wide-Leg Pull-On Pants, Cotton On’s ’90s V-Neck Three-Quarter Sleeve, and BP’s Crewneck Cotton-Blend Cardigan. Another brand that was all over the data was J.Crew, including basics like the viral $98 Luna Pants and various Rollneck silhouettes.
Below, take a look at the items our readers bought (so far) this fall, starting at $25.
Shop Reader-Favorite Fall 2026 Items
Adidas Samba OG Sneakers
Quince Organic Cotton Boyshorts
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