The virtual runway has well and truly become the new norm abroad. In lieu of live runways, designers and fashion houses have strayed from lavish events and a celebrity-driven guest list to build a far more inclusive fashion week for viewers around the globe. After all, the front row was considered dead many months ago. We’ve moved past dwelling on what we’ve missed out on and instead are predicting the future of fashion.
At Milan Men’s Fashion Week for Spring/Summer 2022 this was the overarching theme for the digital event. Tuned in to the needs of today, Ermenegildo Zegna wiped the slate clean after several seasons to usher in new possibilities of thoughtful tailoring and innovative fabrics. The result saw tonal ensembles and androgynous silhouettes. Tod’s presentation, “Under The Italian Sun”, paid homage not only to its heritage but a new narrative of modern Italian craftsmanship.
From the unprecedented perspective of the Fendi headquarters inside the Palazzo della Civiltà Italiana, Men’s SS22 looked to dissect modern architecture and nature for sharp styles in a soft colour palette. Prada was a driven by Raf Simmons’ most simplest, timeless pleasure: the beach.
While it is predicted that live events will return in September, according to WWD, we will look forward to clothing intended to be seen and worn outside of the house.
See the highlights so far below.
Zegna
Tod’s
fendi
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