Welcome to Who What Wear UK’s Next in Beauty Awards 2024. Here, we are crowning and celebrating the very best in beauty. From the game-changing newcomers that are industry innovators, to the tried-and-tested classics that remain a worthy mainstay in our skincare cabinets and makeup bags alike. To help us find the very best in beauty, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every single product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, swatching and reviewing, the results are in. Join us in celebrating the best skincare products of 2024.
Who What Wear UK Next in Beauty Awards 2024: Best in Skincare
The Ordinary is known for its affordable yet effective skincare, and our judges were big fans of the brand’s Retinal 0.2% Emulsion. This clever product contains stabilised retinaldehyde which helps to improve the look of fine lines, smooth skin, boost luminosity and even out your skin tone. Because of the high strength formula, this product is best for experienced users of retinoids.
“I am a fan of The Ordinary, so I was looking forward to trying this product,” says Dr Ifeoma Ejikeme, medical consultant and founder of Adonia Medical Clinic. “It has a smooth texture, absorbs well into the skin and a little bit goes a long way. I have been using this twice a week and have noticed a slight glow to my skin. It’s a lovely product and is great for someone who wants to add a retinal to their skincare regime.”
Who What Wear UK managing editor, Poppy Nash was also impressed. “This product was a dream to apply. It felt super lightweight and caused no irritation whatsoever. I would definitely use this again and again.”
