As a fashion editor, I like to think I have a laser focus on what all the It girls are wearing. You see, the best dressers I know all seem to gravitate toward the same few items each season, and today, I’m making it my mission to document and outline them all here. Consider this your directory for cool summer style.
Whether it’s the brand behind Hailey Bieber’s viral boat neck tee (that Sabrina Carpenter also loves), the under-the-radar label making the coolest handmade basket bags, or the California label tucked inside the prettiest summer dresses and tops, each of the eight names below come together to represent what truly good style looks like right now. With that, discover the most important It girl-beloved fashion brands of summer 2026.
1. Cou Cou
From Hailey and Sabrina to our very own team of editors, everyone is wearing (and shopping) Cou Cou this summer. The British label was founded on the basis of delivering high-quality lingerie and wardrobe staples in its signature pointelle fabric, but in 2026, its viral Rina Tee is what’s igniting an entire movement around the brand. (Luckily, the exact style was just restocked in plenty of colors.)
