The Best Cyber Monday Beauty Buys From Major Retailers

I’ll be honest—by the time Cyber Monday rolls around, I have multiple virtual shopping baskets filled with beauty essentials I’ve been holding off on purchasing in anticipation of price drops. As a Who What Wear beauty editor and proud smart shopper, I’ll say the Black Friday/Cyber Monday shopping season is my Super Bowl. I’ve always had an eye for discounts and details (especially when it comes to the best beauty finds I share with readers), and I wait all year to snag them during Cyber Week.

If you’re wondering which of the products on my Cyber Monday shopping list I swear by for a simple and elegant beauty routine, you’re in luck! Below, are the 16 essential products across hair, skin, body, and makeup that I’ll be taking into 2025 from must-have beauty brands like Briogeo, Pattern Beauty, Nécessaire, and Peter Thomas Roth.

Haircare