If August had a beauty aesthetic, it’d be this: natural, minimal skin that appears smooth as butter, stained-glass lips so juicy they’re practically reflective, and sun-kissed limbs that capture the golden-hour glow of a late-night sunset. Nostalgic for summer yet?
The Who What Wear beauty team certainly is, if our favorite August launches have anything to say about it. While we’re undoubtedly excited for fall (rich hair colors! Moody manicures! Suede!!!), we can’t help but call out the products that help us hold onto summer for just a little longer. Of course, you can totally use these formulas well into September—a smoothing serum foundation and chili-infused lip plumper knows no season—but there’s no denying that a self-tanning milk, Korean jelly mist, and long-wearing lip tint encapsulate late-summer magic. Behold: the 13 new beauty products that 100% deserve a place on your vanity.
Jamie Chevron, Senior Beauty Editor
Oak Essentials Moisture Rich Emulsion

Oak Essentials
Moisture Rich Emulsion
Saie Supersuede Baked Eyeshadow

Saie
Supersuede Baked Eyeshadow
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