As someone whose job is to keep an eye on beauty trends, I think it’s safe to say that there’s been a ton of buzz around fragrance this year. It feels like everyone is either looking for their next signature scent or becoming highly invested in expanding their growing perfume or cologne collections. And honestly, I’m here for it.
Even for those who swap out what they wear on a regular basis, fragrance plays such a powerful role in identity, mood, and intention. Candidly, I know far more about perfumes than I do about colognes, but that’s never stopped me from doing whatever I can to get intel on what men are shopping for. In fact, I recently jumped in a group chat with a few of my fellow editors to talk about what the men in their lives are wearing these days.
And in the spirit of keeping everyone up to speed, I decided to compile the top 10 into one concise list with all the details you need to know before you make your next purchase. From luxury buys to affordable dupes, we’ve got you covered and spoiler: their picks did not disappoint.
The Best Cologne for Men in 2026
Best Citrus: Aesop Tacit Eau De Parfum
Aesop
Tacit Eau De Parfum
Best Long-Lasting: Versace Eros Eau De Toilette
Versace
Eros Eau De Toilette
How We Chose
As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best colognes for men, we leaned heavily on personal insights, first-hand testing, and our knowledge as beauty experts. We also considered several factors, including key notes, scent profile, and type. We’re aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details. Of course, customer reviews were also kept in mind when creating this list.
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Since 2006, Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.
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