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Taco Bell 50K Founders Explain Eat-and-Run Ultramarathon Challenge

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Taco Bell 50K
Run for the Order!!!
10 Stops for Food in Mad Dash for Glory

jason-romero-dan-zolnikov-kal-10-03-2025

TMZ.com

The spiciest event in Denver — the Taco Bell 50K — goes down on Saturday … and, we talked to the founders about the race even they themselves call “completely stupid!”

We spoke with Jason Romero and Dan Zolnikov — the two dudes who came together to start this insane event eight years ago — and, we asked them to run us through the rules of the 31-mile race, which stops at 10 Taco Bells around the city.

Romero and Zolnikov explain competitors gotta stop at each restaurant, and eat at nine of the 10 … consuming one Chalupa Supreme or one Crunchwrap Supreme by the fourth stop … and one Burrito Supreme or one Nachos BellGrande by the eighth stop — and bring your wrappers with you … ’cause these dudes are gonna count ’em!

Those are the tasks racers are required to complete … what you can’t do though — is no blowing chunks! If you spew, that’ll wrap up your chance to become a “Survivor.”


Celebrities Eating TacosHowever, as for the other end … that’s OK, as long as you’re using a Taco Bell bathroom — or one other off-course pit stop in Washington Park … BTW, they’re expecting 500 to 600 runners tomorrow.

To be clear, this isn’t affiliated with — or endorsed by — Taco Bell whatsoever … so, don’t think they’re ringing the ceremonial bell for these dudes. Jason and Dan have reached out to the company … take a listen to hear about what they’ve gotten in response.

No mild participation will cut it in this spicy run — this takes full fast-food devotion … good luck to your intestines living mas!

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