While some of the biggest shows on television today are known for outlandish, eye-catching fashion (Emily Cooper, we’re looking at you), that has never really been Succession’s thing. Yes, the Roys have the money to snatch up the viral JW Anderson pigeon clutch (or ten) and Shiv’s New York City closet has enough space to house just as many Manolo Blahnik heels, Gucci jackets, and Fendi bags as Carrie Bradshaw’s. Despite that fact, the Roy daughter rarely ever wears an easily-labeled item of clothing. Like the rest of her family, she opts for quiet (or coded) luxury, low-key pieces, not easily identified unless you’re ridiculously wealthy or well-versed in inconspicuous fashion. That doesn’t make the clothes of Succession less intriguing. Quite the opposite, in fact. The cast’s wardrobes (put together by costume designer Michelle Matland) are often excessively chic thanks to their simplistic nature, and the added struggle to identify them makes the desire for them that much greater. Below, starting with episode one, we decode some of these looks so you can start dressing like a Roy (and avoid any “ludicrously capacious” bags). Check back here throughout the season as we outline the latest looks and where to get them.
After going very casual during the wheelings and dealings of the premiere episode, Shiv’s executive fashion sense returned in episode two with the help of an Altuzarra suit comprised of wide-leg, paper bag pants and a houndstooth wool blazer. Underneath, Shiv added a silk cowl neck blouse from Lafayette 148—not exactly normal karaoke attire, but Shiv clearly didn’t know where the night was going to take her when she got dressed in the morning. While the pants and top are, unfortunately, sold out, we found similar options (as well as her exact blazer) below.
For episode two, Kendall traded in one obscenely priced piece of outerwear for another, though he still kept it in the Tom Ford family. The new-found Buddhist stuck with his nondescript Loro Piana hat and (not pictured) limited edition Jacques Marie Mage sunglasses from the premiere, but he traded out the suede zip-up for a hyper casual hoodie. Unfortunately, the sunglasses—which were created by the Los Angeles-based brand in conjunction with Jeremy Strong specifically for the show—are no longer available, so we found a similar pair to hold you over.
Logan’s subtle pinstripe suit is quite nice, yes, but we’re more focused on the boss’s sunglasses from the second episode of season four. Logan wore the rectangular shades when stalking around the ATN offices, causing Greg to compare him to Santa Claus, you know, if the jolly Christmas character was a hitman. The glasses in question are from Persol, and they’re probably one of the more inexpensive items you’ll find from this show.
Next week, Willa will don a wedding dress for her nuptials, but on episode two, the bride-to-be opted to wear a white suit for her rehearsal dinner (at least for the portion she attended). The crepe blazer with a side tie is from Marella, and unfortunately it’s sold out, but we found some similar pieces in case you also want to run out of your rehearsal dinner in style.
The biggest style star of the season four premiere was undoubtedly Naomi Pierce, who stepped out of her family’s northern California estate showing off a new haircut, and the continuation of her chic, black and white wardrobe. Per usual, the heiress’s look came mostly from Proenza Schouler in the form of a black knit tank top expertly tucked into her white wide leg pants. The shirt is, unfortunately, out of stock, but we found a similar one for you to copy the ensemble. Tom Ford sunglasses added an air of mystery to her look, while Sophie Buhai pearl drop earrings brought a touch of elegance.
If Naomi Pierce represented the fashion high of the first episode, Greg’s date to Logan’s birthday bash was, unfortunately for her, the low. One of the standout moments of the premiere came when Tom called out Bridget “Randomfuck” and her “ludicrously capacious” bag. While everyone else at the party was likely carrying their Kellys, Bridget paired her black and white floral Sandro dress with a leather bag from Burberry, embossed with the British brand’s famous check. Definitely not quiet luxury.
Shiv spent the majority of episode one running from California mansion to California mansion, trying to best her father and purchase PGM with the other new gen Roys. Luckily, she dressed comfortably for the task, wearing a light brown blazer with some relaxed, drawstring striped pants, both from MaxMara (and both, unfortunately, out of stock). A cotton and leather tote from Spanish brand Hereu and brown suede Aquatalia heels accessorized the look. On top, the ex-politico wore a dark brown, body-hugging tank, and many on the Internet believe the piece could possibly be a bodysuit from none other than Kim Kardashian’s shapewear line. It seems very un-Shiv to wear something so trendy, but hey, we know she doesn’t have her full wardrobe at her disposable at the moment, maybe she needed to reinforce it with some basics from Skims.
J. Smith Cameron was criminally underused in the season’s first episode, but her outfit for Logan’s bash still deserves a moment in the spotlight. The Waystar executive kept it simple for the event, wearing a black fitted Emporio Armani jacket with white trim (see below in white). The piece was nice enough for a daytime birthday of Roy caliber, but easily transitioned into a late night of advising the family patriarch.
Not many in the Succession universe would wear a bright blue suit, but Matland’s decision to put Logan’s “friend, assistant, and advisor,” in such a conspicuous look is genius. She doesn’t fit into the world of the Roy’s no matter how hard she tries, and no one (especially not Logan’s children) will let her forget that. That doesn’t make Kerry’s Sergio Hudson blazer any less stylish, it just means in the context of which she finds herself, it probably wasn’t the right choice. Check out a similar style below, just don’t wear it to the birthday party of a media bigwig.
Nan Pierce isn’t necessarily considered a style icon, but she has mastered the rich woman who lounges at her Northern California estate all day look. In the premiere episode, Nan did absolute nothing but sit in her living room in a striped button down and tan slacks from Lafayette 148 as she made 10 billion dollars. It absolutely does not get better than that.
Kendall Roy’s mastery of coded luxury is unmatched by any of his contemporaries. Take his look in the premiere. It’s simple, fairly inconspicuous—jeans, a tee, bomber jacket, and baseball cap. In reality, his entire outfit, including his sneakers (not pictured) totaled to almost $10K. That’s what happens when you wear all Tom Ford with a touch of Gucci, Loro Piana, and those limited edition Jacques Marie Mage glasses.
As the patriarch of the Roy clan (and the man that taught all these morons how to dress), Logan Roy often has preppier style than the rest of his family, and opts for Ralph Lauren, Barbour, and the like. Of course, his birthday was no different, and while Logan may not have felt comfortable at his party (“Why is everybody so fucking happy?”), he at least looked it. The man in charge wore a double-breasted cashmere cardigan from gasp Polo with a blue checked button down underneath. It was the look he wore to take his meditative walk through the park, however— with a nondescript cap to match Kendall’s and a scarf perfectly tucked into his jacket—which we’re dubbing his best ensemble of the night.
The evolution of Tom Wambsgans style on Succession has been an interesting one. “Tom always attempted to dress dapperly to compensate for his feelings of inadequacy toward his new family’s established wealth and stature,” Matland told W. It took him awhile to find his footing, style-wise, but now, in season four he seems to have finally come into his own. On the first episode, the new-found bachelor wore a dark blue wool suit from Canali when he grabbed a drink with Naomi Pierce, proving just how far he has come since we first met the St. Paul prince.
