HomeFashionStella McCartney’s New Fashion Collection Aims to End Fur Industry

Stella McCartney’s New Fashion Collection Aims to End Fur Industry

The joyful collection includes sweatshirts, sweatpants, sneakers, boots, belt bags, new versions of her iconic Falabella bag, cardigans, jackets, dresses, and more. 80 percent of the materials used in the collection are supposedly eco-friendly, such as ECONYL recycled nylon, KOBA faux fur, forest-friendly viscose, sustainable beechwood, and various old-stock fabrics, as reported by VegNews.

To launch the collection, McCartney released a short nature mockumentary, filmed by fashion photographers Mert & Marcus. In the video, titled “#StellaAutumn21: Our Time Has Come!” models wearing mascot heads and carrying McCartney’s iconic Falabella bags are seen moving through London streets. Comedian David Walliams (in a David Attenborough-inspired cadence) narrates the lighthearted two-minute video, pointing out the similarities between humans and animals.

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