This fall, the Somerset Collection in Troy will be home to a new Sports & Social DraftKings venue, the two companies announced on Monday.
The location announcement comes more than a year after DraftKings and Live! Hospitality & Entertainment’s Sports & Social announced they’d bring the concept to metro Detroit. It’s the first location in the country for the collaborating brands, although Sports and Social has locations nationwide.
“We are thrilled to debut the first-ever Sports & Social DraftKings and offer customers in Michigan our innovative mobile sportsbook app with an exciting in-person experience,” said Michael Kibort, senior director, retail sportsbooks at DraftKings, in a news release. “Thanks to the strong support of Live! Hospitality & Entertainment, we believe we have created a premier dining, sports, and entertainment destination for fans to enjoy.”
At the Troy venue, there will be a restaurant, full bar and entertainment for customers. There will be live multiple sports viewing on its 32-foot LED media wall and gameday watch parties. Guests will be able to access DraftKings’ mobile platforms for fantasy sports and wagering from their mobile devices on various sports, including football, basketball, baseball, and golf.
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On the menu, according to a news release, there will be “elevated” made-from-scratch gameday favorites, cocktails, specialty drinks, and beer, including local favorite brews.
Throughout the week, there will be food and beverage special events. Brunch will be offered Saturday and Sunday.
“We are honored that Sports & Social DraftKings has chosen to establish its first U.S. location at Somerset Collection,” said Nate Forbes, managing partner of The Forbes Co., in a news release. “Our guests travel from across Michigan, the Midwest, and Canada to experience many brands that are exclusive to Somerset Collection, and we are thrilled that this venue will give them another reason to make this region a destination.”
Inside the 10,400-square-foot space, according to the news release, there will be a DraftKings Lounge for private parties and events. Live music and entertainment are expected several times a week. The spot will also have a variety of games, such as skeeball, hoops, Beirut, foosball, shufflepuck and arcade games.
The Troy venue is a stand-alone building adjacent to Somerset Collection South. There will also be outdoor patio dining that is dog-friendly and features live music.
Contact Detroit Free Press food writer Susan Selasky and send food and restaurant news to: sselasky@freepress.com. Follow @SusanMariecooks on Twitter.
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