Fast forward six years, and Leonsis’ prediction is panning out. Sportradar launched public stock in September (currently priced around $19 per share) with an $8 billion valuation. The NBA and NHL both hold equity in the company. NBA legend Michael Jordan and Dallas Mavericks owner Mark Cuban are investors, taking part in a $44 million funding round by Revolution Growth – Leonsis’ investment firm – that helped the company establish a U.S.-based operation.
There are three main pillars of Sportradar’s business, Koerl said. The first is its partnerships with leagues and organizations across the world. It is the official provider of real-time league statistics for the NBA and WNBA, for example, and does the same for MLB in international markets. It is also the third-party provider of NHL game data via the league’s proprietary Hockey Information Tracking System (HITS) to media and technology companies across the globe. There are also deals with NASCAR, the International Tennis Federation, UEFA and the International Cricket Council. Sportradar covers 83 sports in more than 120 countries, with 2,300 employees – mostly data scientists – across the globe.
