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SKIMS Addresses Backlash Over $148 Advent Calendar


SKIMS is hoping to clear the air.  

After Kim Kardashian‘s clothing brand faced criticism over its $148 advent calendar, the brand acknowledged it is “aware of the feedback” of its accessories advent calendar, telling TODAY.com in a Nov. 8 statement that it is now offering refunds because “for some, the calendar didn’t meet expectations.”

“We have personally contacted every customer who purchased the calendar and offered them a choice of a full refund or a SKIMS credit to put towards other products,” the statement read. “We want every customer to be truly happy with what they receive from SKIMS. Their feedback matters to us and will directly shape how we approach future releases.”

The limited edition product—which is currently marked as waitlisted on the SKIMS website—was marketed as “featuring twelve days of surprises,” including “playful items and everyday favorites” like hair accessories and keychains. 

But customers weren’t happy with what the advent calendar contained, so much so that people called it a “scam” on social media while demanding their money back.



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