Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that’s taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.
Like most of my other bags, my makeup case is filled to the brim with multiple products and random items that don’t really belong there. You may find a luxury blush smashed up against its $4 alternative, alongside breath spray and a pocket mirror. But now that my fellow editors and I have discovered SHEGLAM’s Hideaway Full-Coverage Concealer ($6), I’m reconsidering some of the products in my arsenal. We’ve tested thousands of products over the years, but complexion products tend to be the most difficult to get right—in other words, it takes a lot to wow us. The competition is stiff, but according to the reviews below, this concealer is coming out on top.
SHEGLAM
Hideaway Full-Coverage Concealer
If you’re new to SHEGLAM, the brand’s M.O. is on-trend, effective products at an affordable price point. As evidenced by its social media virality, editor endorsements, and thousands of 4-star reviews, SHEGLAM keeps innovation at the forefront, and the Hideaway Full Coverage Liquid Concealer is a testament to that. Not only does it offer smooth, fresh coverage, but it actively supports the skin barrier with sodium hyaluronate, glycerin, and more. Some standout ingredients include caffeine and niacinamide to help brighten and even the undereye area, and nourishing shea butter, jojoba seed oil, and macadamia seed oil to give smooth coverage that doesn’t crease. The concealer is available in 14 shades, including four color correctors. Not sold just yet? Our editors added this concealer to their routines and gave us the play-by-play below.
“I’ve said it once, and I’ll say it again—I’m a SHEGLAM believer. I know some people might think, “For that price point, how good can the products really be?” And let me tell you firsthand, they’re really good. Never in my life would I have tried a purple concealer, but now, dare I say it may be my new go-to? It completely cancelled out my dull undereyes and instantly brightened them. I topped it off with a shade that actually resembled a skin tone, resulting in refreshed eyes that looked like I had a full night’s sleep. The formula is creamy and didn’t crease during the day (a huge win). I finished with a touch of blush and lip gloss because I wanted to keep my look pulled back for the day. I’ll be wearing this combo on repeat this summer.” — Anneliese Henderson, senior fashion editor
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