Reviewed: Huda Beauty’s Easy Blur Natural Airbrush Foundation

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that’s taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

According to a 2024 study conducted by the Cosmetify Index, which analyzes the top beauty brands, Huda Beauty has the highest social media following, with 64.4 million followers across Instagram and TikTok. This is no surprise to the beauty team here at WWW—we’ve remained tuned into every single launch and look from the iconic brand all year long. In 2024, the Easy Bake Loose Baking & Setting Powder ($38) reigned supreme (and became my personal favorite), alongside the Lip Contour 2.0 Automatic Matte Lip Pencil ($21), but the list of best sellers doesn’t stop there.

I like to think of 2024 as the year of complexion products. Just think of all the concealers, skin tints, and foundations that were released this year. And in the sea of viral foundations, Huda Beauty’s Easy Blur Natural Airbrush Foundation ($37) came out on top. I won’t bore you with the stats, but this beloved foundation received high praise from some of the most trusted beauty content creators. Our editors test-drove this foundation and the reviews were surprising.

Before we get into our honest thoughts, let’s do a product breakdown. Easy Blur is a lightweight, medium-to-buildable coverage foundation that’s non-comedogenic (meaning it won’t clog your pores) and ultra-blurring. The key ingredients are 1.5% niacinamide, which smooths the look of uneven texture and tone, and silica, which blurs the look of pores to help you achieve that filter-like finish. After Huda Beauty founder, Huda Kattan, worked on over 100 (yes, 100) versions of this product, it finally launched in 29 shades and quickly took social media by storm. But I won’t keep you waiting any longer—keep scrolling to see if this product lives up to the hype.

“For me, this product applied as advertised. It feels lightweight, the blurring effect is there, and it looks fairly natural on the skin. I only did one layer and it provided a true medium amount of coverage, but I’d stop there if you prefer a more skin-like look. Overall, I still prefer skin tints for daily wear, but I think this is a great fuller coverage option for my fellow less-is-more makeup wearers.” — Natalie Gray Herder, editor