Reviewed: Hourglass Cosmetics Unreal Liquid Blush

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.

The majority of our Deep Reviews will feature our editors’ honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we’ll sprinkle in a special single-product format called Honestly, I Love It. As the name suggests, these reviews focus on one standout beauty formula our editors can’t shut up about. This time around, I’m highlighting the Hourglass Cosmetics Unreal Liquid Blush ($36).

Blush trends are hot this summer. Boyfriend blush, sunset blush, peachy girl makeup—this season is undoubtedly marked by blooming cheeks. And I’m not mad about it! Blush is, hands down, my ride-or-die makeup product, as it adds so much life to my overall complexion that I often don’t go a day without a kiss of color on my cheekbones.

With all the summer blush love, though, comes a slew of summer blush launches. I’ve tested so many new products over the past few months that, if I wanted to, I could use a different blush every single day of the week. (I have, as a matter of fact, but that’s a story for another day.) So when I find myself gravitating towards one standout product, I know it’s a very good one indeed.

Enter Unreal Liquid Blush from Hourglass Cosmetics. I’ve been testing the new launch over the past month ahead of its July 11 debut, and it’s become my number-one blush pick since I brought it home. It’s been difficult to keep it on the down-low, especially when people ask how I look so sun-kissed and all I want to do is spill every single detail, but it’s finally here—and I don’t plan on shutting up about it anytime soon.