Media giant Nine has signed deals with Facebook and Google, ensuring it is paid for content on the two companies’ platforms.
Key points:
- Nine says the dollar value of the two deals is commercial in confidence
- The Facebook agreement runs for three years and relates to news articles and videos posted on the platform, while the Google deal runs for five years
- Nine Entertainment is the latest company to etch deals with the social media giants in the wake of the introduction of the media bargaining code
The company runs the Nine TV network, radio stations and newspapers including the Sydney Morning Herald, The Age and The Australian Financial Review.
Nine says the dollar value of the two deals is commercial in confidence.
The Facebook agreement runs for three years and relates to news articles and videos posted on the platform, while the Google deal runs for five years.
“The deal with Facebook is for the supply of news video clips and access to digital news articles on Facebook news products,” Nine Entertainment said in a statement on the ASX.
“The five-year agreement with Google includes the supply of news content (excluding video) for Google’s News Showcase and other products. Google will also expand its marketing initiatives across Nine’s platforms.”
Nine Entertainment is the latest company to etch deals with the social media giants following the introduction of the federal government’s media bargaining code, which requires tech companies to pay news outlets for their content.
In March, News Corp reached a multi-year agreement with Facebook that covers its major Australian mastheads, including The Australian, The Daily Telegraph and The Herald Sun, as well as regional publications.
The pay deal followed a similar agreement struck with Google in February.
Sky News Australia, a subsidiary of News Corp Australia, and Seven West Media have also struck agreements with Facebook.
