If anything, Tyreek Hill deserved a bonus from the NFL for his touchdown celebration just before halftime of the Miami Dolphins’ Week 6 matchup against the Carolina Panthers.
He was penalized for taunting, but shortly after the flag was tossed, the video went live on NFL UK social media. It did not stay up for long, though, because for all of the NFL’s inconsistencies and hypocrisies, this was an easy one to avoid. Even though it was outstanding social media content, it had to go. Profiting off of Hill’s eventual fine is a bad look.
NFL, how about forgetting the Toy Story gimmicks and CGI slime, and reaching potential young NFL fans where there are — selfie land. Young people who are not glued to RedZone all day might be more willing to interact with a made-for-TikTok video of Hill’s celebration. But no, the league is still too stuffy. Hill technically used a prop, but it’s not like he pulled a Joe Horn and left the phone in a strategic spot. Hill took the opportunity to create some great content.
He should get a thumbs-up emoji sent to him from Commissioner Roger Goodell, but instead, there will likely be a letter sent to his home requesting payment.
