A whole host of exciting young designers have emerged from Scandinavia in recent years, from streetwear specialists (Di)vision to upcycling label Rave Review. But making the transition from rising talent to established brand is far from easy, which is why Copenhagen Fashion Week has launched a new incubator programme to help nurture the next generation of designers coming out of the region.
“It is with great pleasure that we announce CPHFW NEWTALENT, a talent support scheme that will look to strengthen the future of our vibrant creative industry,” Cecilie Thorsmak, CEO of Copenhagen Fashion Week, tells Vogue. “It is a vital step we have taken to provide an encompassing programme for [our] talents to build their brand on an international scale and to introduce them to our global audience. We are lucky and grateful to have the support of so many globally leading partners, mentors and advisors for the scheme’s launch, which only goes to underline the dedication our industry holds for the Nordics and its next generation of brands.”
The programme – which is sponsored by Circulose and is similar to the British Fashion Council’s NEWGEN initiative – will provide financial support to three rising designers for three seasons, as well as mentorship from top industry figures, including Ida Petersson, buying director at Browns Fashion, Christopher Morency, chief brand officer at Vanguards and Clara Cornet, head of fashion and beauty strategic partnerships at Instagram.
