“I bought it so you don’t have to,” says Cherish Chavez of @CherishAndFavor, the mom, entrepreneur, and resident social media gadget expert, who is taking the world of TikTok by storm. With just shy of one million followers, it seems like everything Cherish touches turns to gold. A scroll through @CherishAndFavor’s page gives you a glimpse of the the countless viral videos she has created. Some of her most viewed TikToks include product review videos for a phone charger with over 38 million views, a mini vacuum review with 24 million views, a motion sensor alarm review with 14 million views, and the list goes on and on.
Cherish’s product reviewing empire had humble beginnings, taking root on the social media platform in 2019 when the mom of one started creating playful videos with her son, Favor. After a few months of constant “eye-bleach” baby content, Cherish branched out into light hearted, relatable product reviews of mommy-friendly items that she had fallen in love with and wanted to share with her throng of followers. Her product review videos are now her claim to TikTok fame. Viewers can find products, books, clothing, and other household items reviewed on @CherishAndFavor’s page while still stumbling across in the occasional adorable baby video. Her followers have become accustomed to Cherish’s down-to-earth conversation style videos that make any viewer, follower or not, feel like a they are talking to a friend. Her witty, sarcastic, professional brand of video creation sets her apart from her fellow TikTok-ers as a trusted advisor on must-have products for young and young-at-heart viewers.
Cherish’s viral TikTok videos are driving up her client’s website traffic and increasing their brand awareness among her target audience. “I have had so many clients tell me that they had to completely restock their product after they were showcased on my page,” Cherish admits. She has a link in her bio page on Instagram and on TikTok that leads the viewer to all of her recommended products, including an Amazon Storefront that showcases “All the dopest products in one place,” as Cherish puts it. With millions of views each month, Cherish’s page is a prime example of a new approach that companies are utilizing to reach their customers through trusted social media influencers and creators. Though Cherish does make a living by creating her videos, she mixes paid and unpaid product reviews throughout the month to keep her content fresh and engaging. Many of Cherish’s clients have returned to her for another collaboration after their product review video went viral. Her trusted products list grows daily and her followers can’t get enough of the “Dopest Products” from @CherishAndFavor.
