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Lily James‘ next character is facing her toughest battle yet: Tinder’s “pervasive dick pics.”
The first trailer for Swiped, Hulu‘s film chronicling the story of Bumble founder Whitney Wolfe (James), is here, and it doesn’t hold back on the shocking-yet-true reality of the rise of online dating apps for the younger generation.
Hilary Bronwyn Gayle/20th Century Studios
Inspired by the real-life story of Whitney, the movie follows the recent college grad who helped create Tinder but quickly discovered the darker side of working in the male-dominated tech industry. As Tinder’s popularity grew exponentially among millennial users, so too did the problem of women receiving unwanted sexual photos on the app.
“There’s an article about how pervasive the dick pics are,” one female coworker tells Whitney in an emergency meeting.
Courtesy of 20th Century Studios
“They report and nothing happens,” another coworker explains to the shocked entrepreneur.
As Whitney tries to fight the growing problem, she’s unceremoniously cut out from the company she helped create by men who downplay the issue.
“These chicks are just reporting guys who reject them,” one of Whitney’s male coworkers tells her.
As a result, Whitney strikes out on her own to start a “revolution” against the sexist, misogynistic, toxic environment that Tinder became.
“We need to change the rules of online dating,” Whitney declares, leading to her creation of Bumble, where women send the first message.
Directed by Rachel Lee Goldenberg, the film also stars Jackson White, Myha’la, Ben Schnetzer, Pierson Fodé, Clea DuVall, Pedro Correa, Ian Colleti, Coral Peña, and Dan Stevens.
Swiped debuts Sept. 19, 2025 on Hulu after premiering at the Toronto International Film Festival on Sept. 9.
