Lego x Target Collaboration: Gifts, Fashion, Pets, Home

We couldn’t have asked for a collaboration better suited to holiday gifting — even if the person on your list is unfamiliar with the bright building blocks, Lego’s offerings boast a youthful appeal that will be a joy for anyone to unwrap. However, it’s pretty likely that your giftee has had a brush with the increasingly popular brand. According to the Washington Post, Lego is “the world’s largest and most profitable toymaker,” and there are a growing number of AFOLs (that’s Adult Fans of Lego) who spend hundreds of dollars on elaborate sets and showcase their achievements on Instagram, TikTok, and Reddit. (Luckily, you can nab a gift for around $20.)