That’s two-time Grammy winner Laufey, to you! Tonight, the singer-songwriter and coquette beauty icon won the award for Best Traditional Pop Vocal Album for A Matter of Time, her third album, which she released back in August 2025. As she’s known for soft, ethereal glam (a true lover girl), Laufey accepted her win donning a dreamy, lilac Miu Miu gown with a matching purple eye look and a soft, rosy flush, plus cascading mermaid waves I’m itching to re-create as early as Monday morning.
Luckily, I was able to get all the details from Jenny Cho, the celebrity stylist behind Laufey’s look. “We talked about keeping the hair natural, effortless, and true to her,” Cho tells Who What Wear about working with the star. “Laufey has such a strong sense of her own style, so the process is always very collaborative. We both wanted something that felt timeless and feminine but still modern and cool.”
Long, textured waves (a look Cho dubs “the modern mermaid”) were a no-brainer, as the style appears fluid and romantic yet still polished and elevated for the red carpet. Ahead, discover the full breakdown from Cho herself—including every product used and exclusive getting-ready photos.
“The Miu Miu dress had such a dreamy, ethereal quality, so I wanted the hair to feel like it was moving with her, not competing with the look,” Cho shares. To achieve that softly tousled effect, she starts by applying Emi Jay’s Heavenly Hair Milk and Halo Oil on Laufey’s damp lengths. “I blow-dried the hair with the Emi Jay Flat Brush, a mixed bristle brush, for tension, then created loose waves with a larger curling iron,” she adds. (FYI: That milky serum-oil combo will give you a smoother, faster drying time, she says.)
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