As a picky beauty editor, I love to hear about the tried-and-true makeup products celebrities swear by, whether it’s for a daily, minimalist look or a full-face red-carpet look. Whether it’s Hailey Bieber’s favorite $12 French pharmacy cream or Tate McRae’s go-to foundation, I’m all ears. The latest celeb-approved item to hit my radar is courtesy of Keke Palmer.
In a recent Vogue “In the Bag” video, Palmer raved about a $20 mascara, saying, “I absolutely love, love, love, love, love this mascara.” Yep, that’s five “loves.” It’s so good, she continues, “You would think I was on Latisse.” Latisse is a popular prescription eyelash growth serum that can deliver exceptional lash-lengthening results, so this is incredibly high praise for a humble mascara. Keep scrolling to see the exact one she’s talking about.
Tower 28 Makewaves Mascara
Tower 28 Beauty
Makewaves Mascara
