In lieu of traditional show notes, a movie script sat on each seat at the Dior Cruise 2027 show in Los Angeles. Dreamt up by new creative director Jonathan Anderson, it was a more cinematic version of the press release in which designers typically explain their inspirations and credit collaborators. As it turns out, these pieces of paper were a precursor of what was to come down the runway: fun, inventive twists on the familiar.
The show perfectly melded the past, present, and future of Hollywood: The moody Hitchcockian lighting and film noir references captured a bygone era, while the just-opened gallery setting and a front row filled with the next generation of Hollywood icons, including Miley Cyrus and Maude Apatow, evoked the industry’s current landscape and next chapter. “Christian Dior understood how important the idea of ‘the dream’ was for people after the war, as a form of escapism,” Anderson wrote in the script. “He explored this in couture, his surrealist friends were obsessed with dreams and, of course, Hollywood is ‘The Dream Factory.’ It was all part of the same cross-cultural shift.” Scroll down for my full breakdown of everything you need to know from Dior Cruise 2027.
Breaking Down the Dior Cruise 2027 Show
Setting the Stage
Los Angeles has no shortage of landmarks that could have hosted Dior, but the house smartly set up shop at the city’s newest, buzziest attraction: the David Geffen Galleries at The Los Angeles County Museum of Art (LACMA), which just opened less than a month ago. With its brutalist architecture designed by Peter Zumthor, the atmospheric setting was the perfect backdrop for the show. Dior even wheeled in vintage American cars, echoing the collection’s bags inspired by retro Cadillac leather seats.
(Image credit: Getty Images)
Screen Sirens
In the show notes, formatted as a movie script, Jonathan Anderson explained that the 1950 film Stage Fright was one of the main starting points for this collection because Christian Dior designed the costumes. Directed by Alfred Hitchcock and starring Marlene Dietrich, the twisty thriller follows an aspiring actress who gets tied up in a murder investigation. Anderson injected this Old Hollywood vibe throughout the collection. “A Dior gray wool flannel coat appears striped with the geometric shadows of Venetian blinds—an echo of film noir,” the show notes reads.
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