“TODAY after 3 years of hearing ‘NO. IT’S IMPOSSIBLE. STAND DOWN. ITS TOO HARD …’ I am truly humbled to reclaim 100% ownership of MY name and my brand,” she wrote. “It was a long journey getting to this point. I was told no, that brand ownership was out of the question, that I was not relevant enough, and I would never have 100%.”
She continued, “TODAY we can look back and say we BEAT ALL ODDS stacked against us. We withstood the battle and today we CONFIDENTLY claim victory! The entire Jessica Simpson Collection belongs to us! #OwnYourself.”
The businesswoman has recently reclaimed her power in ways that surpass style as well. In 2020, she released the memoir Open Book, which chronicled her personal life — including high-profile romances with stars like ex-husband Nick Lachey and former boyfriend John Mayer — as well as her experiences in the public eye. It also detailed her struggle with substance abuse and alcohol addiction, which she got help for in 2019.
She wrote in the book, “Giving up the alcohol was easy. I was mad at that bottle. At how it allowed me to stay complacent and numb.”
In an interview with Yahoo’s In the Know, Simpson explained of why she chose to share her experiences in a memoir, “At a young age I felt very strongly that I was going to use my voice to help change the world if I could and make it a better place, and I’ve been trying ever since I was 6 years old to do what I can for others and, by writing Open Book, I was doing a lot of self-healing, and it was through my self-healing that I was able to connect with so many people.”

