Jalen Duren, a 5-star center at Memphis, has signed his first national name, image and likeness deal.
The 6-foot-11 freshman agreed to terms Tuesday with In-House, a digital marketplace for fashion brands headed up by celebrities, athletes and tastemakers.
“We are excited to announce that we have reached an exclusive agreement with Jalen Duren that will build and incubate a fashion label under his leadership, hosted on our platform,” the company said in a prepared statement.
In-House officials added they plan to announce more details in the coming weeks.
In-House – which specializes in streetwear and athleisurewear – launched in April with more than 20 labels. Among the more notable names attached to In-House’s portfolio are The Weeknd, Taylor Gang Entertainment (founded by rapper Wiz Khalifa) and rapper Chevy Woods, as well as designers such as Daniel Patrick and Mia Vesper.
The e-commerce platform showcases creator-driven brands in-market, while also developing new labels from musicians, athletes, influencers and entertainers.
Duren signed with VaynerSports in September to help him navigate all of his NIL ventures while he is in college. The Tigers’ big is projected by many as a top-5 pick in next year’s NBA Draft.
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Duren and his Memphis teammates wrapped up their preseason with a pair of exhibition wins and are set to open the regular season at 7 p.m. on Nov. 9 against Tennessee Tech at FedExForum. The game is set to air on ESPN+.
Reach sports writer Jason Munz at jason.munz@commercialappeal.com or on Twitter @munzly.
