On September 12, Vogue turned New York’s West 13th Street from a Meatpacking thoroughfare to an all-out fashion fair.
A Gucci Osteria truck dolled out gourmet cookies, a Brother Vellies market stall offered up fresh produce, a Burberry high tea cart served stylish and sippable brews, and a newsstand was lined with archival Vogues for the taking. A Ralph’s Coffee truck—the famed culinary component of Ralph Lauren—gave out soft-serve coffee ice cream and draft oat lattes, and a Moncler travel kiosk had cameras for the taking. The fantastical festivities, open to the public, were the pinnacle of Vogue World, a fashion show and celebration for the magazine’s 130th birthday.
“We really wanted to translate the energy and unique aesthetic of the Vogue World show with its iconic NY street vibe, an ode to the city, its creativity, and its vibrancy,” Guillaume Troncy, CEO of production company Bureau Betak tells Vogue.
Indeed, many of the stands acted as an haute homage to the American fashion capital: Michael Kors collaborated with the iconic Katz’s Deli for their cart, which served pastrami sandwiches to a sprawling line of eager New Yorkers. (“We’re both very New York and we’ve been around a long time,” Kors says of the common thread between the two companies.) Fendi handed out baguettes—a nod to the 25th anniversary of their famous bag that famously acted as a plot point for Sex and the City. Meanwhile, Banana Republic had spoonfuls of banana pudding from Magnolia Bakery (another Carrie Bradshaw favorite.)
Coach housed a souvenir shop in an old nut-rusting cart, manned by East Village tailor Makayla Wray who could sew vintage-looking clothing patches right onto one’s clothes. Florist UrbanStems had rows of bouquets to brighten the evenings of passers-by.
