I consider myself to be a bit of a mascara snob. I’m a beauty editor with a penchant for luxury makeup and the same goes for the best mascaras in my collection. However, it’s no secret that drugstore mascaras are elite—many beauty journalists would argue that they’re the very best kind—and one brand that has often converted me is L’Oréal Paris. I became obsessed with the Panorama mascara when it launched last year, but I would argue that the brand’s latest launch, the Paradise Big Deal Mascara (£13), is even better.
I got a sneak preview of the mascara before it launched late last year and since using it, I’ve had friends ask if I’m wearing lash extensions or if I’ve been for a lash lift—it’s that good. If you want to know what all the hype is about, scroll on for my honest review of L’Oréal Paris’s Paradise Big Deal Mascara and why I think it is about to become a drugstore makeup icon for 2025.
L’Oréal Paris Paradise Big Deal Mascara Review
L’Oreal Paris
Paradise Big Deal Mascara
The Brush and Formula
The Big Deal mascara features a flexible wand with tapering combs that are longer at the end and shorter towards the tip.
L’Oréal Paris claim that this mascara is endlessly buildable without clumping lashes to achieve amazing length and volume. You can apply a few strokes for a fluttery, wide-eyed look or layer up the coats for a false-lash effect without your lashes taking on a spidery look. I layered up three coats below to see how it performs.
