The increasing demand is obvious, because Street Sports, one of the areas of the ISPO Textrends Award, which was originally founded as streetwear, has quickly become one of the fastest growing areas. Manufacturers have realized that performance alone is not enough and that creativity must be constantly pushed. At the same time, brands in the luxury segment must search for a new identity to continue to succeed in the 21st century.
One of the older brands, Vibram, known for the comfort sole in hiking boots, is working not only with outdoor brands but also with designer brands, bringing comfort and performance to fashion footwear. This Street Sports development is a coming together of minds from different areas of the apparel and footwear world.
