At CEATEC 2025, Hitachi presented a connected vision for the future of industrial operations. Rather than showcasing isolated technologies, the company demonstrated how AI agents, metaverse-based digital twins, conversational machinery, and wearable sensing can work together to address a growing manufacturing challenge: maintaining efficiency, safety, and quality amid a shrinking and less experienced workforce.
This challenge needs to be addressed particularly in Japan, where skilled technicians are retiring faster than they can be replaced. Training new workers takes time, and traditional manuals or classroom instruction often struggle to transfer tacit, hands-on knowledge built through years of experience. Hitachi’s response is not simply automation, but augmentation, embedding expert know-how directly into the work environment and making it accessible in real time.
That approach was showcased through three core demonstrations at CEATEC 2025: Naivy, which guides frontline workers inside a metaverse-based digital twin; Talkative Products, which give industrial machines a conversational interface; and Sensor Gloves, designed to digitize human skills. Together, they point toward factories becoming living knowledge spaces that can continuously support workers as conditions change.
Hitachi Naivy: An AI Agent That Guides Frontline Workers Inside a Living Digital Twin
Hitachi presents Naivy at CEATEC 2025 as a next-generation AI agent and “Frontline Coordinator” designed to support on-site industrial operations.
At CEATEC 2025, Hitachi introduced Naivy as a next-generation AI agent designed to guide frontline workers through complex industrial environments using a metaverse-based digital twin. The booth presentation made it clear that Naivy is not a conceptual experiment, but a system already grounded in real factory workflows and operational constraints.
A booth slide outlines Naivy’s role as an AI agent operating within an extended metaverse to connect physical sites, field knowledge, and human decision-making.
Large-format displays and Japanese-language panels described Naivy as a “Frontline Coordinator”, operating within an on-site extended metaverse that mirrors an actual factory. Diagrams shown on the main screen position Naivy at the center of a layered system that connects the physical site, accumulated field knowledge, AI reasoning, and human decision-making. Naivy is meant to support workers on location, not replace them or automate decisions without oversight.
See More
