Amid global conflicts and numerous stressors, Pantone has chosen PANTONE 13-1023 Peach Fuzz as the color of the year for 2024. This gentle and nurturing peach shade serves as a reminder to slow down, prioritize self-care, and care for others. The name of the romantic color reflects the tactile sensuality associated with it, evoking images of velvety peaches, soft marabou feathers, and smooth vintage satins and silks in the pink and orange combination.
According to Leatrice Eiseman, the Executive Director of the Pantone Color Institute, Peach Fuzz is a fitting color for the current moment, reflecting basic human needs and desires amid challenging times. Pantone describes Peach Fuzz as “a compassionate and nurturing soft peach shade conveying heartfelt kindness.” In the face of turmoil and controversy, this velvety, pastel color represents Pantone’s response, symbolizing peacefulness and hope for a more caring and collaborative future.
A little background on Pantone’s color of the year
Curious about the journey behind Pantone’s iconic Color of the Year? This year, Peach Fuzz emerged from a meticulous year-long process, with research starting in early 2023. The selection process was multidimensional, analyzing the zeitgeist and incorporating insights from color-word association studies. This year marks the 25th anniversary of the program, which began with Cerulean Blue in 1999.
Peach Fuzz lives up to its name by inviting touch with its tactile quality. This warm, inviting color provides a counterpoint to the turmoil of our times. Studies reveal consistent associations of peach tones with nurturing, empathy, and compassion.
Laurie Pressman, Vice President of the Pantone Color Institute, explains: “We felt a desire for togetherness and connection, but also the importance of granting ourselves permission for quiet time to enrich our minds, bodies, and souls.”
This desire for connection extends beyond individuals. The tactile nature of Peach Fuzz evokes imagery of cocooning and wrapping oneself in comfort, whether through clothing, interior design, or a cozy blanket. Its versatility allows it to serve as a backdrop for both contemporary and traditional art, as Eiseman notes. With its inherent “furriness,” Peach Fuzz embodies softness, promising warmth wherever it appears. Whether adorning a person or gracing a home, “it’s always warm—nobody ever described it as being cold.”
This thoughtful selection reflects our collective desires for connection, compassion, and quiet comfort in a world that often feels overwhelming. Peach Fuzz’s versatility and inherent warmth make it a promising choice for various applications, inviting us to embrace its gentle touch and find solace in its soothing presence.
See the Pantone 2024 color of the year in photos…
In fashion
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In interior decoration
Featured image: THE DEVELOPMENT/PANTONE
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