It’s no shocker that fashion is rapidly changing. The COVID-19 pandemic killed the department store as we know it, but it also brought light to supporting small business who often get left out of the narrative. Our favorite celebrities are more so now than ever using their platforms to support emerging and independent brands offering up unique pieces. Previously, front page-worthy celebrity outfits sported big name designers, now, they’re using their platforms to draw attention to these budding designers.
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Now, with the ease of Instagram tags, celebrity fit-spiration accounts, and a big thanks to the @upnextdesigner Instagram account– which is dedicated to the hottest emerging designers – accessing the coolest celebrity outfits has never been easier or more exciting; because these fits are often a collective of up and coming brands who want more exposure. Having the likes of Barbie Ferreira, Kendall Jenner, or Dua Lipa wear your design has the power to catapult your brand to the next level.
Tia Adeola
Gotham
Whether it is Dua Lipa, SZA, Gigi Hadid, or Lorde, Tia Adeola can count on an A-list following. Adeola’s success did not come overnight. She graduated in 2019 from The New School in New York City. Her background in culture and media influences her designs which aim to “rewrite history through fashion, particularly for people of colour.”
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George Trochopolous
Instagram @upnextdesigner
George Trochopoulos
With an Instagram following rapidly increasing by the hour, thanks to Kendall Jenner stepping out in Los Angeles in a George Trochopolous red and green halter top, the brand is the ultimate secret to turning the sidewalk into the runway. Peruse the London-based brand, and one will find an assortment of knit tops, skirts, and dresses. The collection is the preeminent version of one of COVID-19’s greatest pastimes: crocheting and knitting.
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Jade Cropper
Instagram @jadecropper
Jade Cropper
Known for a deconstructed design, the Sweden-based brand uses sustainable materials and challenges traditional notions on what is deemed as fashionable. With that, Jade Cropper also delves into the imperfect, finding solace in different cuts and handmade prints. Having only graduated in 2020 from the Beckman School of Design, Cropper’s designs manage to feel mature and seasoned. Her signature flare has awarded her a fanfare following. In fact, Jorja Smith has even been seen in Jade Cropper for a recent music video. SZA and Kim Kardashian are also fans of the brand.
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Fe Noel
Instagram @fenoel
This Brooklyn-based brand is a favorite among Beyoncé and Gabrielle Union. Fe Noel’s clothes all live by the slogan: “make life beautiful.” Noel’s Grenadian culture is an omnipresent force throughout her sensual creations. What sets Fe Noel apart from her competitors her emphasis on being more than just a clothing brand. Designer Fe Noel, who entered the industry at the age of nineteen, has established the Fe Noel Foundation, which aims to educate young women who are curious about entrepreneurship.
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Ottolinger
Instagram @barbieferreira
ARNOLD JEROCKI/ GETTY IMAGES
Created by the Swiss-born duo Christa Bösch and Cosima Gadient, Ottolinger feels like the epitome of 2021 fashion trends. Combining comfortable fabrics with avant-garde subversive basic cutouts, it is no surprise that the rising brand has been caught on rising stars like Barbie Ferreira, Dua Lipa, Gigi Hadid, and more. Inspired by the style-less Sweden countryside, Bösch and Gadient have always seen the need for rebellion, and standing out, when it comes to fashion.
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Peachy Den
Instagram @peachyden
Instagram @peachyden
Worn by the most influential Gen Z starlettes, Kaia Gerber, Olivia Rodrigo, and Emma Chamberlain, Peachy Den aims to show how body confidence and comfort go hand-in-hand. The London-based brand strongly preserves the long forgotten ideal of how getting dressed is for you and only you. No matter the season, or the occasion, Peachy Den is a perfect fit. What better message could an emerging brand send to one of the youngest generations?
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MALL
MALL NYC
MALL NYC
Established as a marketplace for emerging and independent designers, MALL is a NYC based business that showcases the work created by young designers who otherwise might have gone unnoticed. Made famous by grandma chic Gen Z superstar and second daughter Ella Emhoff, MALL has become known as the premiere destination for the hottest crochet designers. Many of the designers highlighted on MALL have been worn Kylie Jenner, Bella Hadid, Reese Blutstein, and more.
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