“So many people want to be more sustainable but have no idea where to start. Clothes will sit in people’s closets with broken zippers or buttons, and end up getting donated, recycled or thrown away, filling our landfills with garments that could have been given another life,” says Allison Lee, CEO and Founder of Hemster. “We launched rescue kits to help encourage shoppers to look into their own closets to repair the items they love that they may have thought were long gone. Every time a garment is repaired, 3.5 years are added to its lifespan. Our goal is to expand the lifespan of as many garments as possible.”
Hemster’s continued sustainability efforts are a direct response to the market and where the fashion industry is headed. To understand consumer trends around how people are donating, recycling, re-selling, and throwing away garments, Hemster polled about 5,000 active Hemster users. 56% of users surveyed report they have at least 3-5 damaged garments in their closet. Over 60% of users don’t know of another option other than throwing these garments away.
Hemster’s rescue kits are the latest development in the company’s ongoing efforts to support sustainable fashion.To purchase Hemster’s rescue kits or to learn more about the brand’s sustainability initiatives and survey results, please visit https://www.hemster.co/sustainability.
About Hemster: Hemster partners with brands to go beyond traditional sizes by offering customization in the form of tailoring. From the tailoring process, Hemster collects the reusable fit data as “Patterns”, which customers use to purchase their next garments with their own personalized fit over small, medium or large. The tech-enabled platform captures reusable data to create an individual customer’s perfect fit through mass customization down to the quarter inch. With every garment fitting the customer perfectly, retailers immediately see higher conversion and lower returns, and ultimately a significantly higher repeat purchases. For more information, visit https://www.hemster.co.
SOURCE Hemster
