Harry Styles launches his own line of intimacy accessories

Harry Styles is going in a new direction.

His brand Pleasing is expanding its line of merchandise, which consists of clothing, skincare products, and fragrances, to include a couple of spicy products: a double-sided vibrator for $68 and lube for $25.

The “Watermelon Sugar” singer’s company made the announcement with a video that featured Styles himself answering a rotary phone and scrawling a message on a notepad: “Please yourself like you mean it.”

Styles launched his gender-neutral brand in November 2021.

“When we decided Pleasing would make beauty products I wanted to be sure they were something I would use,’ the singer said in a news release. “I didn’t want to make products to mask people, I wanted to highlight them and make them feel beautiful.”

Paltrow sells a wide range of vibrators, lubricants, and even a butt plug through her long-running lifestyle brand Goop.

“We have always been really interested in sexual wellness as a really important pillar of wellness,” Paltrow told the New York Times in February 2021.

The Talented Mr. Ripley star said the design of her offerings was intentionally different than what was available previously.

“So many vibrators look hypersexualized,” she said. “They’re either really phallic or they look like something you would buy in a sex shop. I was really intrigued by the idea that this would be something that looked really pretty and cool, and that you could leave it on your night stand without embarrassing yourself or somebody else. There’s something very self-possessed about that.”

Aguilera, meanwhile, co-founded sexual wellness brand Playground in 2022. The official website notes that “By empowering women to explore and elevate their own sexual experiences, we aim to normalize this important conversation” about the unique needs of women.

Johnson, star of the erotic Fifty Shades of Grey movies, spoke about her role as an investor and co-creative director of the sexual wellness brand Maude in a November 2020 interview with Vogue.

“The sexual wellness industry has been owned by the same legacy companies for 100 years,” Johnson said. “The conversation is outdated and not conducive to contemporary humans. Customers usually face exclusively male or female focused product, or it is about being ‘naughty’ or ‘raunchy’ etc. Sexual wellness is self-care. To me, taking care of your body in a sexual way should be the same as taking care of your body in terms of nutrients, skincare, exercise, etc. Sex is important and special, and should be treated as such.”

Buruss’ Bedroom Kandi has existed since 2011. Along with vibrators, lubricants, and arousal gel, she sells wearable products such as a kitten mask.

“We as women are sexually liberated now and everybody’s owning their sexuality,” Burruss told Essence in February 2022. “Nobody is being shamed for it anymore. If you shame somebody for it, then that’s a problem.”