Hailey Bieber and Matilda Djerf are both internet it-girls. The former is a model meets beauty brand founder (does Rhode ring a bell?) known for kicking off the “glazed donut” trend. The latter is a mega-influencer meets lifestyle brand founder (Djerf Avenue is everywhere) known for her signature ’70s-inspired hair.
Together, they’re responsible for some of social media’s biggest beauty and fashion trends, so it makes sense that they would eventually come together to collaborate…we just didn’t expect today to be that day. Yep, that’s right. Bieber and Djerf just announced a new holiday lip product that’s sure to sell out ASAP. Seriously, if you want in on this, I suggest acting fast.
