In the world of fashion, one designer is making waves on a global scale: Grace (Xuan) Fu. With her bold and visionary style, Fu has captured the attention of some of the most renowned fashion houses. A graduate of the prestigious Parsons School of Design, she has made significant contributions to leading New York City labels such as Alexander Wang, KITH, Fleur du Mal, and Alix NYC. This month, Fu unveils her highly anticipated new collection, Ethereal Threads, under her own brand, Studio Oblivion—an event that has the fashion world eagerly captivated.
Studio Oblivion Lifts the Veil on ‘Ethereal Threads’
Studio Oblivion, Fu’s visionary brand, transcends conventional fashion boundaries, blending cultural memory with existential depth. With Ethereal Threads, Fu invites us into a meditative exploration of lounge and lingerie, each piece crafted from the finest Asian raw silk and delicately finished with intricate French embroidery and lacework. The attention to detail is staggering, with embroideries alone demanding 20-40 hours of meticulous handwork per piece.
The resulting collection—sleep robes, lingerie, loungewear—radiates a quiet sensuality and refined elegance. “Ethereal Threads offers a safe space,” Fu reflects, “where elegance becomes a form of emancipation.” Born from nature’s textures, each garment embodies authenticity, creating an intimate moment of presence. In this collection, luxury is reimagined as a personal dialogue—one that unfolds softly, sensually, and with deliberate grace.
The Collection That Announced Studio Oblivion’s Voice
Fu’s earlier collection, Disintegration of Women, marked her breakthrough as a designer with global resonance and solidified Studio Oblivion’s distinctive artistic voice. Evocative and intimate, the collection explored themes of fragility and defiance, using fabric as a profound medium of emotional expression. Her designs quickly found their place in elite retailers like Net-A-Porter and garnered international acclaim, with features in Harper’s Bazaar, Elle, and L’Officiel worldwide. The conceptual clarity of Disintegration of Women also earned Grace Fu runner-up honors at the prestigious A’ Design Awards, further establishing her as a contemporary visionary. But beyond critical acclaim, Disintegration of Women did something more—it announced the arrival of a designer with a powerful, urgent, and undeniably beautiful voice.
The Evolution of Grace Fu: Visionary Designer Reshaping Fashion’s Landscape
Fu’s impact is not only global but also enduring, deeply intertwined with the expressive narrative at the heart of Studio Oblivion. Her experiences at prestigious labels like Loewe under LVMH, Fleur du Mal, and ALIX NYC were instrumental in fostering both technical mastery and creative clarity—qualities vividly reflected in her current collections. Building on this foundation, she joined Alexander Wang in January 2023 as a Technical Designer, where she elevated the brand’s aesthetic through innovative wash designs and refined textile treatments. These contributions infused the collections with new vitality and complexity, further solidifying her role as indispensable to the brand’s success.
Her trajectory continued to soar at KITH from May 2024, where she transformed menswear, particularly modern suiting, through advanced techniques and high-profile collaborations with elite suppliers. In doing so, she redefined standards for garment quality, earning praise from Mikol Stambaugh, KITH’s Senior Vice President of Product, who described her as “a true innovator, propelling our design capabilities into new realms.” Now, as she steers KITH’s direction through 2028, Fu remains firmly at the forefront of fashion, reshaping the industry’s landscape with her visionary design.
Grace Fu and the Redefinition of Intimate Luxury
With Ethereal Threads, Fu demonstrates that the finest fashion is one that thoughtfully and meticulously explores self-expression and culture. Through Studio Oblivion, she elevates intimate apparel into a powerful statement of empowerment and quiet rebellion, establishing her brand as a resonant voice in the industry. Fu’s unwavering commitment to authenticity, innovation, and emotional depth ensures her work continues to be transformative, redefining luxury as a deeply personal narrative.
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